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LJ HOOKER
As the largest franchised real estate network in Australia, LJ Hooker is a strong brand. However, research revealed that consumers tended to hold a sense of confusion based around the messages, visual cues and core elements presented within the marketplace.
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We were approached to better consolidate the messages that LJ Hooker was presenting,
focusing on reaffirming the brand image and core values whilst effectively communicating a modern
and progressive brand.
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In doing so, LJ Hooker wanted to uphold the heritage with which the brand had grown, injecting a modern touch point for consumers. We refreshed the brand identity and created a toolkit of elements to support the current information and images used by LJ Hooker.