OUR STRATEGIC VIEW OF DESIGN
From the evaluation, creation and management of
major identity programs, brand identities and packaging
to built and virtual environments, Cato Partners is renowned for synergistic solutions that produce positive, tangible results.
In the words of Ken Cato, ‘Design makes business strategy visible, compelling, relevant and thereby measurable, increasing market share and generating brand loyalty.’ All products of a company,
from corporate literature, websites and wardrobe
to packaging, transportation, manufacturing
and retail outlets are potential communication tools,
yet many are ignored as such.
There are opportunity costs for those who don’t acknowledge and harness the communication
‘real estate’ available. ‘Born of design driven by ideas,
we create communications that allow us to transcend cultural and language boundaries and enter the